Tuesday, July 13, 2010

Finding my Brand

The past few days I've been working to establish my photography brand. It is a stressful experience. I want to make sure that I am creating the perfect brand that is right for me and my work. I want to create a classic, elegant, warm brand. I am nervous that my view for my brand and what I want my brand to do in life will not be expressed as I see them in my head.

After reading a wonderfully inspiring blog post from Olivier Blanchard over at The BrandBuilder Blog here at http://thebrandbuilder.wordpress.com/ I feel like I can do anything. The problem with being inspired is usually that newly inspired feeling wears off and you are left feeling blah. And to be honest, I hate feeling blah. I wish I knew how to carry that inspired feeling with me throughout life, especially when it comes to my own work.

Hopefully I will find a place to carry this inspiration throughout life. Blanchard wrote this post after the passing of his beloved dog and being a Grace-Dog owner I completely agree with the life lessons taught. Here are just a few of the life lessons that inspired me the most.

"Your bark is your own. No one has one quite like yours. Own it. Love it. Project it. Trust your instincts. They rarely steer you wrong. The feeling in your gut though, that’s probably just something you ate. Just because you’re meant to live on land doesn’t mean you can’t feel at home in water. Play outside the safety zone. Swim in the deep end. Dive in. We’re all designed to do more than the obvious. Humans aren’t all bad. But they aren’t all good either. Choose yours wisely. There are no mysteries. The world isn’t as complicated as it sometimes seems. Your territory, your space, your safety… They’re worth defending. Make a show of it once, and chances are you’ll never have to teach anyone a lesson again."

And the most inspiring was this,
"When you chase the ball, CHASE the fucking ball. Two reasons: a) It’s a chase. You don’t half-ass a chase. You go all out. It’s what you do. It’s the point. b) You don’t want some other mutt to get to the ball before you and slobber it all up, do you?"

Thank you Olivier Blanchard for your inspiring post. I pray that I will be able to find inspiration daily and that I find the courage to build the brand that I want to be.



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